Established in 2006, Color Design Development Group LLC™ is an architectural color consultancy for commercial and residential real estate portfolio managers who want to increase the value of their properties and create an inviting atmosphere for current and prospective tenants.
Color has a significant impact on the curb appeal of a property, it is often the first thing people notice about a community of apartments or student housing. A well-chosen color palette can attract prospective tenants and with Color Design, we take that to the next level.
We optimize our color solutions and offer consulting options for projects of all different shapes and sizes. Whether your property is a new concept or just in need of a face lift, we will transform your exterior space into somewhere captivating.
Color Design’s services are readily available in all 50 states and some parts of Mexico. We’ve traveled as far as Egypt for a job so don’t hesitate to ask, call today for a quote. “Change is Inevitable, Let Color Design Make it Incredible!”™
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Founder of Color Design Development Group LLC
Color Strategist | Visionary Consultant | International Speaker
With over two decades of expertise at the intersection of color science, psychology, and business strategy, Kimberly Shaw is redefining how we design and experience spaces. As the founder of Color Design Development Group (CDDG), she leads with a bold vision: to harness the emotional and economic power of color to transform environments, influence decisions, and drive ROI.
Kimberly has partnered with leading real estate developers, architects, and property managers across sectors—ranging from multi-family housing, mixed-use developments, and student living to senior housing and master-planned communities. Her insights have shaped the branding, leasing velocity, and community impact of projects nationwide.
A sought-after keynote speaker and industry educator, Kimberly brings a dynamic presence to the stage, revealing how color trends, sensory psychology, and buyer behavior intersect to shape the future of design and development.
She is formally trained by the International Association of Color Consultants (IACC) and certified in The Business of Color, giving her a rare blend of artistic intuition and scientific precision. Her methods go beyond aesthetics—they’re backed by neuroscience and rooted in market-driven results.
Whether she’s consulting on commercial interiors, curating brand palettes, or mapping the emotional journey of a space, Kimberly’s work is anchored in one core belief:
Color isn’t just a visual tool—it’s a language of emotion, trust, and transformation.
Chief Operating Officer of Color Design Development Group LLC
Business Strategy | Marketing | Brand Recognition
Hello, I’m Alanna Laten — Chief Operating Officer at Color Design, where I specialize in transforming buildings into masterpieces.
With a professional background rooted in business management and sales, I bring a strategic mindset and result-driven leadership to every project I take on. As COO, I focus on scaling operations, optimizing performance, and building high-performing teams that deliver exceptional value.
What drives me is a deep passion for helping others succeed. Whether it’s guiding a business toward its next major milestone or mentoring individuals on their growth journey, I believe in the power of leadership grounded in integrity, vision, and purpose.
When I’m not building brands or driving growth, I enjoy working on cars and spending time with my family — two passions that keep me grounded, focused, and inspired every day.
Let’s build something great together.
“Great Communicator and Team Player”
Kimberly's scope included color presentations, color sampling, color palette selections, renderings, and a visual color communication guide stored in the cloud for mobile use. At the same time, on-site is crucial to any project. She also provided new logo concepts and landscape designs that added to the overall project's success. Kimberly is a great communicator and team player; I would highly recommend her for any future work.
- Jeff Vandervost
"Highly recommend this"
"I have had the pleasure of working with Kimberly over the past several years! She has produced some of the most creative and professional color schemes for our properties! She is timely and open to suggestions and ideas! I love that she personally visits the properties to gain feedback from the teams and gets to know the immediate subject’s sub market!! I would recommend Kimberly for any and all exterior color needs!!."
- Kylee Lampart, Senior Vice President, /MAA West Division
"Highly recommend this"
"I have had the pleasure of working with Kimberly over the past several years! She has produced some of the most creative and professional color schemes for our properties! She is timely and open to suggestions and ideas! I love that she personally visits the properties to gain feedback from the teams and gets to know the immediate subject’s sub market!! I would recommend Kimberly for any and all exterior color needs!!."
- Kylee Lampart, Senior Vice President, /MAA West Division
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