Maddox - Portland, Oregon

In a marina-style neighborhood, Maddox Apartments is built within walking distance of the Columbia River in Portland, Oregon.

The original color palette did not communicate marina and matched the nearby shopping centers. Because it blended in as a retail space, it challenged prospective tenants to acknowledge the property as an apartment building.

We chose a color design that speaks marina and reflects the values of the neighborhood. A clean, crisp white created a contrasting pop. The dark charcoal blue will help mask any weathering imperfections from constant exposure to salt air and moisture.

Color design successfully sharpened this property's professional image and complimented its marketing message of being a marina lifestyle property.